
Sony Ericsson today announces the Z610; a stylish 3G phone that blends performance with stand-out design.
The sleek mirror finish on the front cover gives the phone a jewel-like quality that is complimented by a hidden ‘magic mirror’ display which can only be seen when in use.
This striking phone delivers on its good looks: its advanced feature set includes a 2.0 Megapixel camera and broadband-speed 3G connectivity.
With such a unique design and a choice of three eye-catching colours – Luster Black, Rose Pink & Airy Blue – Z610 is the clamshell to be seen with.
“The unique design of the Z610 is inspired by nature.
We have applied a mirror finish and used a hidden display for the first time to achieve the feel of a calm ocean surface” says Eiji Shintani, Art Director, Creative Design Centre, Sony Ericsson.
“OLED technology has enabled us to build in a display that doesn’t interrupt the seductive, reflective qualities on the front of the phone. And given that Z610 is also a highly-specified device, it appeals to the design conscious that need a phone for every day use.”