The W910 Walkman® phone will feature the latest version of the PlayNow™ mobile download service (PlayNow™ 4.0.).
This gives the user instant access to an extensive catalogue of games, mastertones and music, including thousands of tracks from Sony BMG.
Preview, select and pay for tracks, all in just a few clicks, and download them on demand directly to your phone.

Choose your music to suit your mood with SensMe™, a completely new way to browse music on your Walkman® phone.
Search your collection and create playlists based on tempo and style rather than on artist or album.
The unique visual shows each of your tracks as dots in a matrix, placed along a horizontal and vertical axis according to their attributes.
This way you can circle a group of tracks that match your mood to create a playlist, or simply select individual tunes as you wish.
An alternative to the phone’s more conventional music catalogue, SensMe™ is the perfect way to create a soundtrack to your life.

The new media browser on the W910 Walkman® phone places all of your media in one central area, making it easy to access music, video or podcasts from one single icon on your phone menu.
The W910 Walkman® phone helps you sort out your various media files, even before they reach the phone.
The new Media Manager PC programme lets you organise your music, photos and podcasts on your PC and transfer them via USB to your phone.
An incredibly simple tool to use, you can for example search and select music on your computer or audio CDs and convert the tracks to mobile-compatible formats before the transfer takes place, thus saving time as well as your phone’s resources.

With room for over 900 songs on the W910 (1GB Memory Stick Micro™ provided), you will want to enjoy your music to the full.
So why not team it up with the Stereo Bluetooth™ Headset HBH-DS220 and stream rich, crystal clear audio direct from your phone.
Or turn the W910 into a mini stereo system by plugging it into the new Music Desk Stand MDS-65.