Even if you are new to camera phone photography or the Cyber-shot™ phone menu, the new K550 is designed to be an intuitive integration of highly-specified digital camera with a mobile phone.
Simply by sliding open the lens cover, the camera is activated and the Cyber-shot™ menu appears in the phone’s screen, which at 1.9” serves as a clear viewfinder.
And, once an image has been captured, sharing it can be done in a number of ways, each one a simple process;
Picture blogging again makes it simple to send images to a blog site; support for Memory Stick Micro™ (M2™) allows the user to transfer images easily between compatible devices and Bluetooth™ 2.0 provides for simple sharing with other phones and Bluetooth-equipped devices.
If a user wishes to print out their latest holiday pictures, PictBridge makes it possible to print directly via USB (provided in-box) from the K550 to a compatible printer; cutting out the computer and the complexity.

As the first Cyber-shot™ phone to support i-mode™, the K550im (distinct from the standard K550) gives the user access to a world of Internet content and email at the touch of a button.
Following on from the popular K610im model, the K550im delivers a rich experience for handling imail, browsing the Internet and viewing content; all with the superior imaging capabilities synonymous with Cyber-shot™ phones.
Available in Jet Black or Pearl White, the K550 Cyber-shot™ phone is guaranteed to stand out from the crowd. A Quad-Band EDGE device launching in selected markets from Q1 2007.